PICSIL continues to grow in Mexico by Ruster Fitness
After landing in Mexico of Ruster Fitness With the opening of a logistics center of more than 6,000 m2, the company Jienense strengthens its alliance with PICSIL, beginning to distribute exclusively in the North American country the products of the accessory brand for Cross Training.
He Cross Training It is a sports discipline that year after year gains adherents, having as a reference to CrossFit, registered brand worldwide, which over the years has created a solid community in the fitness sector with competitions, athletes and brands that have contributed to the growth and professionalization of this sport.
Two of those brands, Spanish and reference worldwide, are PICSIL (2012, Cintruénigo, Navarra) and Ruster Fitness (2017, Jaén), who join to work and collaborate jointly in projects throughout the world. Pablo and Jesús Silva (founders of PICSIL) and Pedro Martínez (founder of Ruster Fitness) maintain a close friendship, which over time has resulted in conversations about how both companies could face common projects.
In this way, a strategic alliance between both companies that begins with the agreement through which Ruster Fitness, through its newly open delegation in Mexico, becomes the exclusive distributor of the entire Picsil Products and Accessories, is born. Besides, Both companies will be sponsoring of the largest graduate competition of CrossFit In the country: Blackchallenge.
In the words of Pedro Martínez, CEO of Ruster Fitness “this union and great friendship that unites us both companies is the best example that this sport creates community and narrow ties. It is the beginning of many ideas and projects that will gradually come to light and we are wishing it! ” Similarly, Jesús Silva, creator of Picsil Sport with his brother Pablo, comments that “this alliance is strategic, since two Spanish companies that lead their markets together can go much further. We are very happy to unite our forces with Ruster and eager to get successes. "
More about Ruster
Ruster Fitness was born in 2017 from the demand created in the sports technical sector towards new sports modalities such as Cross Training, Linde, Powerlifting, Kettlebell Training and Functional.
To ensure superior quality for competition and high intensity, Ruster Fitness products are developed under exhaustive supervision and control, designed and made by high -performance athletes and engineers. All this, meets the needs that are created in the fitness sector that does not stop growing and remain in continuous movement.
More about Picsil
The PICSIL company was founded in 2012 by the brothers Pablo and Jesús Miguel Silva. It is a company focused on sports equipment for Cross Training activities, and functional training, which jumped to fame for the production of Grips and combas. Today, it is a reference in terms of design, quality of its products and innovation.
In its wide range of products, in addition to Grips And combas, protection items such as kneewars, dolls and belts, products of Mobility such as elastic bands or lacrosse balls, backpacks and clothing collection.
